Post by account_disabled on Dec 4, 2023 4:35:00 GMT
age. These are brands that are launching online first and whose majority of turnover will remain on e-commerce.Vertical : the notion of verticality. These brands sell directly to their consumers via an online sales site without going through a third party. They try to limit as much as possible the number of intermediaries for the manufacture and distribution of the product.But still ?They initially offer a smaller (niche) product offering for a well-defined market segment. They thus adopt a strong positioning in.
this market segment to conquer it quickly.As I said, t Europe Cell Phone Number List he distribution of DNVBs most often starts online .They are also founded, the majority of the time, by people who are Millennials. This is why they mainly target Millennials and Generation Z thanks to their strong presence on social networks (organic, paid, influence).However, the strength of DNVBs does not only lie in their product or their perfect mastery of social media.She finds herself elsewhere.The Clipperton firm presents two major advantages of DNVBs in a study published on their site .
The verticalization of the entire value chain (manufacturing and distribution) allowing DNVBs to capture a larger share of profits and thus increasing their margins up to twice much as other traditional e-commerce platformsOperations management strictly oriented around data , often coupled with an economic model favoring repetition and retention (such as subscriptions) capable of .
ensuring healthy economic indicators (low acquisition cost or high CAC/LTV ratio) .The Clipperton study also notes that DNVBs have expanded in many consumer product categories , first in segments with high online penetration (apparel, furniture, etc.), then in other categories. exhibiting a high purchasing frequency (beauty, health, etc.).In the rest of this article, we will see together the more pronounced diversification of the DNVB sectors of activity in France through an infographic produced by the Digital Native Group.
this market segment to conquer it quickly.As I said, t Europe Cell Phone Number List he distribution of DNVBs most often starts online .They are also founded, the majority of the time, by people who are Millennials. This is why they mainly target Millennials and Generation Z thanks to their strong presence on social networks (organic, paid, influence).However, the strength of DNVBs does not only lie in their product or their perfect mastery of social media.She finds herself elsewhere.The Clipperton firm presents two major advantages of DNVBs in a study published on their site .
The verticalization of the entire value chain (manufacturing and distribution) allowing DNVBs to capture a larger share of profits and thus increasing their margins up to twice much as other traditional e-commerce platformsOperations management strictly oriented around data , often coupled with an economic model favoring repetition and retention (such as subscriptions) capable of .
ensuring healthy economic indicators (low acquisition cost or high CAC/LTV ratio) .The Clipperton study also notes that DNVBs have expanded in many consumer product categories , first in segments with high online penetration (apparel, furniture, etc.), then in other categories. exhibiting a high purchasing frequency (beauty, health, etc.).In the rest of this article, we will see together the more pronounced diversification of the DNVB sectors of activity in France through an infographic produced by the Digital Native Group.